Guest posting — a great way to attract a new audience to your project

Guest posting is a great content marketing tool. You write a post on some topic you know well and offer it to some blog or media. In this way you tell about yourself and attract a new audience to your project.

Next, I will briefly describe how to make guest posts using the example of the’s blog — a leading professional weather forecast app for outdoor activities, where I myself invite guest authors.

Outdoor writer Ivan Kuznetsov
Ivan Kuznetsov
Outdoor writer from the Dolomites, Italy, and Karelia, Finland

— Two things are important here: theme and genre/format. Broadly speaking, you can publish a guest post on any topic and in any format. But here are a few simple guidelines:

  • First, to navigate the topic, look at what we already have blog posts about and write about something similar, but better yet, what you’re missing from the blog. For example, we don’t have any fishing posts yet and we really need fishing experts. In other words, a new and interesting blog topic is a great chance to get published.
  • Another general rule: we write more about summer sports in summer, skiing in winter, and so on — it’s very obvious, right. When choosing a topic, follow the simple logic of what you yourself would like to read about, for example, this December. But nevertheless the best topic is the one that people are interested in all year long.
  • It’s also very helpful to check how popular your topic or how many people are looking for similar information on Google Search or Google Trends. Use other tools if you are familiar with them. A good topic is a good match between what you are interested in and the popularity of that query on the Internet. Then your article hits the search engine and you’ll get readers not only from’s blog but also from the organic rearch.

Read next my instruction on guest posting on the’s Blog — leading pro weather forecast app for iOS and Android.

Text: Ivan Kuznetsov

Cover photo: Brad Neathery / Unsplash

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